Your local camera store
City Center Plaza
10 E. College Avenue Appleton, WI
Downtown Appleton
920-733-5885
pmurraympv@aol.com

Store Hours:
Mon 9:30am - 5:00pm
Tue 9:30am - 5:00pm
Wed 9:30am - 5:00pm
Thu 9:30am - 5:00pm
Fri 9:30am - 5:00pm
Sat 10:00am - 2:00pm
Sun Closed
No shopping carts here.
Please call so we can help you.
Gift Certificates Available
Sony Cameras, Lenses & Accessories
We are a Sony Authorized Dealer. No refurbished or Gray-Market cameras.
All cameras come with a Sony USA warranty.


Sony A7 III body $1999.99 In Stock
Sony A7 III w/28-70mm $2199.99
Sony A7 III
24.2 MP Back-Illuminated 35mm Full-frame Image Sensor
15-stop 4 dynamic range, 14-bit uncompressed RAW4
ISO 50 to 204,800
Up to 10fps
693 phase-detection / 425 contrast AF points w/ 93% image coverage
Eye-AF with AF-C; Direct AF point 4-way multi-selector; touch AF
4K2 HDR3 Movie
1 SD card slot UHS-II compatible
5-axis in-body image stabilization, 5-step6 shutter speed advantage
SuperSpeed USB Type-C™ (USB 3.1 Gen 1 compatible) and Micro USB
LCE7M3K/B (body only)
ILCE7MBK/B (body & 28-70mm)
Battery: Sony NP-FZ100

Sony A7 IV
33 MP1 full-frame Exmor R™ back-illuminated CMOS sensor
8x more powerful2, next generation BIONZ XR™ image processing engine
Up to 4K 60p11 10-bit 4:2:2 w/ full pixel readout in all rec. formats
7K oversampling full-frame 4K11 30p 10-bit 4:2:2 w/ no pixel binning
Real-time Eye-AF for humans, animals, birds for photo and movie
S-Cinetone, S-Log3, HLG and 10 Creative Look presets in-camera
Advanced movie features; Focus Map16, Breathing Comp14., AF Assist17
UVC/UAC live streaming up to 4K 15p/1080 60p w/ internal recording
Low noise images w/ ISO up to 204800 and 15+stop dynamic range3
5-axis in-body image stabilization and Active Mode18 for handheld movie
NP-FZ100
ILCE-7M4/B (body only)
ILCE-7M4K/B (body & 28-70)
Sony A7 IV body $2499.99 IN STOCK
Sony A7 IV w/28-70mm $2699.99
Battery: Sony NP-FZ100
Sony Vertical Grip: VG-C4EM
Sony A R7 IVA
61 MP Full-Frame Exmor R BSI CMOS Sensor
BIONZ X Image Processor & Front-End LSI
567-Point Phase-Detection AF
UHD 4K30p Video with HLG & S-Log3 Gammas
5.76m-Dot Tru-Finder OLED EVF
3.0" 2.36m-Dot Tilting Touchscreen LCD
Up to 10 fps Shooting, ISO 100-32000
5-Axis SteadyShot INSIDE Stabilization
240 MP Pixel Shift Multi Shooting
Bluetooth & Wi-Fi, Dual UHS-II SD Slots
ILCE7RM4A/B
Sony A7 R IVA body $3499.99

Battery: Sony NP-FZ100
Remote: RM-VPR1
Sony Vertical Grip: VG-C4EM

Sony A7C body $1799.99
Sony A7C
World’s smallest and lightest*1 full-frame camera
24.2 MP*2 Back-Illuminated Full-frame Sensor
4K Movie*3 w/ full pixel readout, no pixel binning or crop*20 and HDR*4
15-stop*6 50 to 204,800
693 phase-detection / 425 contrast AF points w/ 93% coverage
Real-time AF Tracking*7, Real-time Eye AF and Animal Eye-AF*8
3” flip-out, vari-angle LCD makes framing and vlogging easy
5-axis in-body image stabilization, 5-step*9 shutter speed advantage
Up to 10fps*10 Silent*11 or Mechanical Shutter with AE/AF tracking
Z battery for up to 740 images*12 or 220 min. for movie*12
ILMC-7C
Remote: RMT-P1BT

Sony A6400
24.2 MP APS-C Exmor Sensor 4K movies
BIONZ X Image Processor ISO 100-32,000
Real-Time Eye AF & Real-Time Tracking Smart Subject Tracking
XGA Tru-Finder OLED WiFi
11 fps 4D focus
180 degree LCD
Sony A6400 body $899.99
Sony A6400 w/16-80mm $999.99
Sony A6400 w/18-135mm $1299.99

Sony AV E10
24.2 MP APS-C Exmor Sensor UHD 4K30P, HD 120p
Real-Time Eye AF and Tracking ISO 100-32,000
11 fps 425-Point Fast Hybris AF
3" Flip out touch screen Headphone and Microphone Ports
Background Defocus & Face Priority AE
Directional 3-Capsule Mic and Windscreen
Sony AV E-10 body $699.99
Sony AV E-10 w/18-65mm f4 $1349.99
Sony AV E-10 w/16-50mm $799.99 In Stock

Sony Full Frame FE Lenses
14mm f1.8 GM $1599.99
20mm f1.8 G $899.99
20mm f2.8 $749.99
24mm f1.4 GM $1399.99
24mm f2.8 G Ultra Compact $599.99
28mm f2.8 $449.99
35mm f1.8 $749.99
35mm f1.4 GM $1399.99
35mm f1.4 ZA Distagon T* $999.99
35mm f2.8 ZA Sonnar T* $599.99
40mm f2.5 G Ultra Compact $599.99
50mm f1.8 $249.99
50mm f2.5 G Ultra Compact $599.99
50mm f2. Macro $549.99
50mm f1.4 ZA Planar T* $1499.99
50mm f1.2 GM $1999.99
55mm f1.8 ZA $999.99
85mm f2.8 SAM $299.99
85mm f1.4 GM $1799.99
85mm 1.4 ZA Planar T* $1699.99
90mm f2.8 Macro G OSS $1099.99
100mm f2.8 SFT GM OSS $1499.99
135mm f2.8 [T4.5] STF $1399.99
135mm f1.8 GM $2099.99
400mm f2.8 GM OSS $11999.99
600mm f4 GM OSS $12999.99
Sony Full Frame FE Lenses
12-24mm f4 G $1774.99
12-24mm f2.8 G Master $2899.99
16-20mm f2.8 GM $2199.99
16-35mm f4 ZA OSS $1349.99
16-35mm f4 Vario-Tessar T* $1399.99
16-35mm f2.8 GM $2199.99
16-35mm f2.8 GM USED $1699.99
16-55mm f2.8 G $1399.99
16-70mm f4 ZA OSS $699.99
24-70mm f2.8 GM $2199.99
24-70mm f4 ZA OSS Vario-Tessar $899.99
24-105mm f4 G OSS $1399.99
24-240mm f3.5-5.6 OSS $949.99
28-60mm f4-5.6 Compact $499.99
28-70mm f3.5-5.6 OSS $399.99
28-135mm f4 G OSS $2499.99
70-200mm f4 G OSS $1499.99
70-200mm f2.8 GM OSS $2799.99
70-300mm f4.5-5.6 G OSS $1174.99
100-400mm f4.5-5.6 GM OSS $2499.99
Tamron 150-500 f5-6.7 VC $1399.99 IN STOCK
200-600mm f5.6-6.3 G OSS $1999.99
1.4X Teleconverter $549.99
2.0X Teleconverter $549.99
Sony E Mount Lenses - APS Sensors
16mm f2.8 $249.99
20mm f2.8 $349.99
30mm f3.5 Macro $299.99
50mm f1.8 E OSS Silver $349.99
10-18mm f OSS $899.99
18-110mm f4 G OSS $3649.99
18-135mm f3.5-5.6 OSS $649.99
18-200mm f3.5-5.6 OSS $899.99
18-200mm f3.5-5.6 OSS LE $999.99
55-210mm f4.5-6.3 OSS $299.99
